Pay-Per-Click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement (ad) to visit the advertisers' website. Advertisers bid on keyword phrases relevant to their target market. When a user types a keyword query matching an advertiser's keyword list, or views a webpage with relevant content, the advertiser's ads may be displayed. Such ads are called a sponsored links or sponsored ads, and appear adjacent to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page.
What’s a Pay-Per-Click Campaign?
Basically, you decide that everything you’re doing so far is great, but it’s just not enough and you are ready to actually commit some money to your promotion. Everything up to this point has been free, so this is a bigger commitment. The beauty of a Pay-Per-Click Campaign, is that you’re GUARANTEED results and will not pay a penny, unless someone has seen your website.
Put simply, the idea is this: Pretend you are running a small antique toy store, in “Anytown, USA”. You can use a service (which we’ll discuss momentarily) to “sponsor” a word or phrase. Let’s say we want to sponsor the phrase “antique toy”. We will be told the value of this phrase. It can be, as low or even lower than $.01 per click, for a search coming from somewhere within “Anytown”. We can then decide if we’re willing to pay this. Ff we accept, we can create a small text add, for example.
When someone near or within “Anytown, USA” searches for “antique toy”, your ad is likely to appear. This is already good news, in that this person may see the name and store the name in memory, for later. So far, that little “seed” is planted and it didn’t cost you a thing!
If they happen to click the ad, then they will be on your site! If your site is well crafted, useful, easy to navigate website, with a clear message, not a lot of clutter, and continual fresh content, then this individual is likely to browse around and purchase something, or visit your store in the future!
This is a very simple overview on PCC. If you have signed up for the Google Analytics, that will help you if you choose Google AdWords.
This takes website promotion to an even newer, higher level. This entails bringing help. There are companies, firms and consultants that do nothing but try and get traffic to “your” website. The level of detail can be deep and change the way you do business or they can give some very surface recommendations.
First, let’s discuss what the way it was done. Historically, a large sum of money is usually charged to the owner of the website at the beginning of the project. This creates a potential problem! The owner is the one who is assuming all of the risk for the project. No work is being guaranteed and the company doing the helping makes all the money, whether there are results or not!
A new variation of this form of payment system has come out where the SEO may split the sum up into different stages. One example is where half of the sum is paid when the project is started and another part of the sum is paid if and only when the results are guaranteed. This does reduce the amount of risk that the client receives and increases the incentive for the consultant to do a good job.